The Met Opera

The project proposes a redesign of the visual identity of the Metropolitan Opera in New York as a response to the contemporary challenges of the cultural sector, combining tradition and innovation in a flexible graphic system inspired by the arches of its facade. Through seasonal graphics based on the concept of fantasy and the conscious use of artificial intelligence as a creative tool, the proposal demonstrates the capacity for renewal of a historic institution and its adaptation to new languages, audiences, and media, achieving a solid result both conceptually and in its practical application.This project has been selected as In Book in the 2026 Laus Awards.